What's New on Instagram in 2025: New Features and Updates

Instagram has introduced several new features, including profile grid reordering, trial reels, and enhancements to Direct Messages, with a focus on creator control and creative expression. The ability to rearrange posts on the profile grid allows for greater customization and aesthetic control, while trial reels enable testing content performance with non-followers. Additionally, message translation, music stickers, and scheduled messages are being added to Direct Messages.

Here's a more detailed look at the key updates:

Profile Grid Reordering:

Users can now rearrange posts on their profile grid, providing more control over the visual layout and enabling them to curate their content. This feature, previously requested by the community, allows for a more aesthetic and personalized profile presentation.

Trial Reels:

Creators can now test Reels with a select audience of non-followers before sharing them with their followers, allowing for feedback and performance analysis. This feature helps in experimenting with content formats and seeing what resonates with a wider audience.

Direct Message Enhancements:

Instagram is adding message translation, music stickers, and scheduled messages to Direct Messages. This aims to enhance communication and provide more creative options within the messaging platform.

Other Updates:

Instagram also supports 3:4 aspect ratio photos, ensuring accurate display without stretching, and is testing a "quiet posting" feature where content is posted without appearing in users' feeds. They're also launching a new initiative to support emerging artists and creators, including the ability to share songs from Spotify in Instagram Notes.

Profile Grid Update: Rectangular Content:

Instagram is also transitioning away from the square grid format, allowing for better display of rectangular content like vertical videos and photos.

This video will show you the new Instagram updates you need to know: